Why Should Your Business Have A Wikipedia Page?

Wikipedia is an often overlooked avenue for businesses, but it is the thing that skyrockets your organic traffic and revenue. Currently, Wikipedia is one of the most visited sites online and consistently ranks on Google because it earned a reputation as a trustworthy and reliable information platform.

Wondering why should your business have a Wikipedia page?

Statistically, businesses with a Wikipedia page have more than a 20% increase in website traffic and revenue compared to those who don’t. The bottom line is customers want to do business with brands they trust. One way to earn trust is by getting Wikipedia’s ”stamp of approval” as a credible and legitimate business. Wikipedia can help you advertise your brand effectively and leads. It can be a valuable way to help convert customers.

According to Statista, the Wikipedia page has 4.9 billion unique visitors worldwide.

6 Reasons: Your Business Needs a Wikipedia Page

Let’s look at the top 6 reasons to create a Wikipedia page for your company.

Why Should Your Business Have a Wikipedia Page

1.  Boosts Search Ranking Visibility

It is easy to get lost in the sea of online competition, but one way to stand out and be seen by your target audience is to create a Wikipedia page for your brand. Most Wikipedia pages consistently rank on Google’s first page, increasing the chances of people clicking to learn more about your business. The links on your page act as backlinks to your website, thus increasing web traffic and improving sales and revenue in the long run.

In today’s age, your business must have a solid online presence. As you know, content is king. Publishing good content on Wikipedia will help you reach out to the target audience as it is considered a high-authority site. Try to put informative content on your Wikipedia page. With powerful content, your Wikipedia business page will automatically get an SEO boost on Google, leading to a rise in business leads and sales.

    2. Adds Value to Your Business

In addition to driving more traffic to your business, a Wikipedia page helps more people find your business website. Ensure your Wikipedia content answers the questions people might have regarding your business. Informative and valuable content on your Wikipedia page will add value to your business, leading to a better brand presence, customer loyalty, and conversions.

3.  Wikipedia Provides Opportunity to Gain a Wider Base of Supporters

A Wikipedia page provides an opportunity to share about the products and services your company is offering. This information will be interesting for your potential audience. Valuable content about your products and services will encourage your target audience to know more about your business.

4.   Boosts Your Business Credibility

Wikipedia is a popular online platform enabling businesses to establish their reputation, authenticity, and credibility among customers.

Many web users believe that if it is on Wikipedia, it must be true or legit. A high level of checks has cemented Wikipedia’s position as a reliable and credible information platform.

So what does this mean for your business?

Having a Wikipedia page boosts your credibility in your niche/industry and makes you reliable. When customers trust you, they will give you their time and money.

You can improve sales and drive traffic from your target audience by having a Wikipedia page. If you want to increase the value of your brand, then focus on creating unique content that solves your audience’s problems. Remember, a company having its own Wikipedia page confers credibility and can stand out as an expert in their industry.

5.  High Conversions to the Website

Nowadays, many customers use social media to search for a brand. Creating a Wikipedia page allows customers to find the right product. You can use strong keywords related to your brand, making the search easy for the audience.

Now, the question is, what makes for a good Wikipedia page?

Your Wikipedia page should have well-structured and competent information about your business. The information box must include the brand name, logo, and website link. The Wikipedia page will also need background information related to your business.

6.  Makes Your SEO Strategy Successful

One of the best things you can do for your business is to use Wikipedia for your SEO strategy. You can get referral traffic to your website through citations and broken links. Having a Wikipedia page also helps you develop link opportunities. Tools like SEMrush can help you know who is linking to your Wikipedia page, and through that, you can build links with those sites. Doing this will improve your ranking and authority in Google and other search engines.

Before creating a Wikipedia page for your business, you must keep a few things in mind.

Creating a Wikipedia Page for Your Company

I. Is Your Business Notable?

Your business must be notable for having a Wikipedia business page. It should be popular for its products and services. So, consider this factor before creating a Wikipedia page for your business,

Ii. Showcase Your Business Achievements

It is advisable to showcase your business achievements on your Wikipedia page. Be sure to have noteworthy achievements on your Wikipedia business page.

Iii. Use Citation

If your business has been highlighted in media sites, articles, or press releases owned by someone else, you can use citations to your Wikipedia business page. Try to include at least 4 trustworthy and credible citations for your Wikipedia page. Self-promotion and self-linking are prohibited on Wikipedia. So, it is advisable to have credible third-party sources in your Wikipedia article.

Iv. Become a Wikipedia Contributor

If you want to start a Wikipedia business page, join the community first. Start contributing to other pages before you create your business article. To learn the editing process, you must create and edit Wikipedia articles in your niche.

V. Be Neutral

Ensure you focus on neutral, concise, and informative writing. Try to provide information that will benefit the target audience instead of only promoting your business.

Conclusion

To stand out, you must go the extra mile in your marketing strategy, including creating a Wikipedia page. A Wikipedia page will make you an authority in your niche and boost organic web traffic. A Wikipedia page is a valuable asset for your business to introduce your products and services to customers.

All in all, the reasons mentioned above explain the need to create a Wikipedia page for your company.

So, now you know the importance of having a Wikipedia page for your business. Go ahead and take your business to the next level. Don’t lose patience, as sometimes a Wikipedia page may take a few weeks or months to publish.